NBA Jersey Reveal
For the first time ever, the Jordan Brand owned the NBA All-Star uniforms. Jordan Brand invited media from around the world and partnered with NBA on TNT to make the announcement at their Future of Flight event at CBS Studios.
NBA analyst Kenny Smith tipped things off with a Q&A, joined by famed director Spike Lee; fashion consultant Aleali May; author Shea Serrano; and musical artist Don C. Followed by the spectacular unveiling of the All-Star Game jerseys, several highly-anticipated sneakers, such as an Air Jordan III based off Tinker Hatfield’s original sketch, and a groundbreaking women’s line.
Closing the event was the high-school Jordan Invitational game and a live performance by Travis Scott.